9 Tips for Better Copywriting

Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write, “There is one simple omission that can transform a sentence from boring to brilliant.” Do write, “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid, “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and makes a more memorable ending to the sentence. If you have a series like “He was always later that Joan, loud and boring.” Opt …

Are these the worst articles ever?

Word Count: 1027 Summary: Write for people, not for machines! Keywords: Articles, Writing, Article Body: Articles. We love them. Content-rich and drive visitors to our website. Inward links across the internet. Search engines count the keywords and count the links. We get a higher page rank. We come higher in search engines. Our Adsense goes up. However, having read a few of them, I have to say I have not read so much crap in my life. Anyone who puts this on their website via an RSS feed or by copying the article wholesale is really being stupid. Very few of these “articles” are anything more than keyword-optimized web pages designed to pull in search engines, or outright adverts. Excuse …