How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How Poor In-house User Documents Cost You Twice & What To Do About It

Word Count: 781 Summary: OVERVIEW Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization. If this documentation is not created or is poorly written, it costs you twice: * The first cost (attributed to any poor user document) is the cost of answering the Users’ questions (technical support). * The second cost, arises from the lost time of your employees trying to… Keywords: technical writing, in-house documents Article Body: OVERVIEW Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization. If this documentation …

10 Tips for Tech-Writers

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career. 1) Follow a sensible career path… STEP 1: Start in a team STEP 2: Stay only just long enough STEP 3: Manage yourself STEP 4: Manage a team STEP 5: Go contracting (depends on the market) 2) Knowledge is your lifeblood – learn the politics of your company. Know who knows what. Find someone who consistently gives you timely, reliable, technically accurate answers, and get their name tattooed on your shoulder! Every company has at least one. And they may not be in the project …