How To Create Your Own Info Product

In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. Any product that’s informational, instructional, or educational in nature can be considered an info product. If you missed last week’s column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we’ll be discussing this week, which is how to create your own info product. As covered in detail last chapter, here …

8 Advantages to Writing a Book as an Entrepreneur

As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know. 1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from the business person who wrote the book on widgets? New customers are more likely to take advice from, or purchase the services/products from, an established author. Many consultants increase the levels of their business simply by …

3 Ways to Find Your Niche as a Freelance Writer

To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people’s lips when a particular job or challenge comes up. “Direct mail for software? You should get in touch with Bob. That’s what he does.” Insert your own name and specialty where appropriate. You can’t get that kind of awareness or referral if you’re someone who just writes about anything in any medium. Nobody is going to believe that you are a trusted expert in absolutely everything. So how do you determine a viable ‘niche’? You have three choices… 1. Niche by industry… That is to say, work within a particular industry. For years I worked with pharmaceutical …