How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book. These include the following: Cheaper to create Quicker to create Easier to target a wide market High profit potential More versatile than traditional books Lets look at each of these points in turn: Cheaper to create: The eBook can be created on a shoestring budget since it is possible for its publishing and marketing costs to be minimal. On the other hand the traditional book has a higher cost structure. This means the author will have to overcome a tough sales target before they even consider making a profit on the book. The costs the author will incur if he follows a traditional book format include: Publishing costs The profit …

Customer Satisfaction Guidebook

Word Count: 673 Summary: What is the most important part of your internet business? It is not your product! It is not your marketing plan! It is not your profit! The foundation of your home based enterprise is your customers. And the success of your online venture is dependent upon your relationship with your clients. The reality of making money online is no customers = no money. It is essential that your clients know they are the most important resource you have if you want to enjoy success with … Keywords: Article Body: What is the most important part of your internet business? It is not your product! It is not your marketing plan! It is not your profit! The …

How to Market and Price Your Ebook

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce …

How To Get Your Product Offered On Over 80,000 for FREE!

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today. I know many entrepreneurs that never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell …

How To Create Your Own Info Product

In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. Any product that’s informational, instructional, or educational in nature can be considered an info product. If you missed last week’s column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we’ll be discussing this week, which is how to create your own info product. As covered in detail last chapter, here …

How Free eBooks can Explode your Affiliate Income

There are many free ebooks available online today. Some are very informative and provide valuable information. These are the ebooks you need to capitalize on. Others are pure garbage. There are authors who think “free” and quality don’t belong together. Keep away from these books. Whatever you you promote or write, make sure it’s good quality. If you don’t like it or find it useful, why would anyone else? What’s the Secret to Making Money with Affiliate Products? Most experienced affiliate marketers earn income by creating free unique reports or ebooks that examine a specific topic. Anyone can do this. All it takes is research, unique content, and a little imagination. Whenever someone reads a free ebook and purchases a …

How DO You Price Your eBook?

If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $49.99, and later reduce it to $29.95, don’t you think the people who bought it for $49.99 are going to be a little bit un-happy? Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you …

How to Use Internet Marketing to Sell Your Own eBook

So, you have a great idea for an eBook, and you want to market it. It is very easy to do these days, and can bring in some money through Internet marketing. Here are some tips in getting your eBook ready, and on the market. Choosing the Topic It is always easiest to write about things that you really like. This means that, unless you are a writer, that your writing will naturally be more interesting if you write about things you are familiar with like a hobby or some sport, or electronics, or business, or Internet marketing, etc. Then, you will want to look and see if there are people interested in that kind of an eBook. You can …

Boosting the Sales of Your Internet Marketing eBook or Any eBook

When you put your all into learning something that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you’ve gained knowledge and experience writing and selling an internet marketing ebook might be a good opportunity for you. In order to make money in ebook publishing, you have to have a product that people want. How-to books that fill a need are undoubtedly best-selling ebooks. An internet marketing ebook falls into that category. There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your internet marketing …

Boost Ebook Sales with Easy Online Marketing, p1

Have you experienced the famine cycle of business lately? A client complained, “I get so frustrated with being overwhelmed with business one week and famished the next. The truth is many business professionals experience the ebb and flow of business when they first start out. Some never break out of this daunting cycle. Their businesses eventually fail for they never learn to balance the ebb and flow with consistent marketing. A mentor friend advised me, “To create daily sales, you must market daily.” Here are five of those top ten things to include in your marketing plan. Include these, break the feast and famine cycle for good and start a perpetual boost in sales: 1. Put valuable free content on …

Article Writing: Can It Help My E-book Sales?

Question: I wrote an e-book and I have a sales page selling it. Can I use article writing to promote my e-book? Signed, Where are the Sales? Dear Where are the Sales, Absolutely. In fact, I highly recommend it. It’s a perfect fit. Think about it. You’ve already got the content, and you obviously don’t mind writing since you’ve written an entire e-book. You’re a perfect candidate for using article sharing to get traffic to your website – and sell more e-books in the process. If article sharing is new to you, you’ll catch on quickly. It’s an easy process, and it’s so effective. Here’s all there is to it. 1. You write an article about your topic of expertise. …

Are These Internet Marketing Ebooks Hogwash?

Internet Marketing as we all know it is pretty crowded with funny people making lots of huge bombastic claims over their nonsense crappy books and stuff. You might have come across ebooks making claims like “how to make $XXX in 2 weeks” or “anyone can earn money at home”. Being guilty of myself, I have literally spent gazillion amount of money into these internet marketing ebooks when I started out but only to find it later at those free-for-all ebooks directories, free membership sites or even those giveaway sites. Though it’s a sad experience to see youself spending money into something which could be downloaded somewhere over the Internet for free, there are still some good ebooks and materials which …

10 Profitable Tips For Article Writers

1. Write to one person. When you’re writing your article picture one person that you are writing to. This will make your writing more personable and help you to keep your readers interested in your article. 2. Use lots of white space within your article. Using lots of white space will help you to make your article look more professional and keep more of the skim readers interested in your article. If you have paragraphs that are too long, try to break them up into two or three paragraphs so that your article will be easier to read. 3. Double check your articles for errors. Make sure that you haven’t misspelled any words, skipped words, or used a homonym such …

10 Tips on How To Write A Sales Letter

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make. 1.Heading. Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more. 2. Testimonials One of the biggest problem on the internet is being …

10 Secrets For Writing Killer Complaint Letters

As Webmaster of a number of popular writing help destination sites, I am often asked to assist people with writing their complaint letters. In fact, “complaint letter” info and samples are among the most popular subjects of searches on my Web sites. Personally, I enjoy writing complaint letters because, if one is done properly, nine times out of ten it will receive a favorable response. So there is usually a reward involved. You might not always get everything you’re looking for, but it’s rare that a well-crafted complaint letter won’t get you some serious action. This is a revised and updated version of an article I wrote a couple of years ago that will tell you exactly how to approach …