How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How Long Is Too Long To Market A Book?

Word Count: 888 Summary: So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it. Ideally though, you should plan to market your book ongoing — if, that is, being an author is a career choice and not a hobby. If it’s a hobby then don’t put any more time into it than you have to, or you might not choose… Keywords: writing, book sales, book marketing, published author, writing books Article Body: So how long is too long to market …

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book. These include the following: Cheaper to create Quicker to create Easier to target a wide market High profit potential More versatile than traditional books Lets look at each of these points in turn: Cheaper to create: The eBook can be created on a shoestring budget since it is possible for its publishing and marketing costs to be minimal. On the other hand the traditional book has a higher cost structure. This means the author will have to overcome a tough sales target before they even consider making a profit on the book. The costs the author will incur if he follows a traditional book format include: Publishing costs The profit …

How Can You Write For Fun And Profit?

Word Count: 1022 Summary: You really can profit from writing only about what interests you. Don’t worry about the market or the editors. Write for yourself. Not only will it be more fun and rewarding for your soul but for your checking account as well. Keywords: write, writing, publish, edit, profit, market, advice, help, tip, article, improve, skill, book, ebook, blog, ezine, newsletter Article Body: Every writer dreams of the day when they can profit from their writing. While income opportunities abound for writers each method has drawbacks. Newspaper and magazine reporters can make a good living but their subject matter is often closely regulated and directed. Corporate writing can be even more lucrative but even more tightly controlled. Freelance …

Article Marketing: How Best To Submit Your Articles?

Word Count: 433 Summary: You already know the benefits of article marketing as an effective means of generating traffic to your site and getting back links. For continued branding and increasing traffic, it is a good idea to submit articles on a regular basis to article directories. Having said that, submitting one article alone can be a time consuming affair. After all, there are many article directories and ezine annoucement lists out there. Each article directory has different format requiremen… Keywords: article marketing, submit article, submit articles Article Body: You already know the benefits of article marketing as an effective means of generating traffic to your site and getting back links. For continued branding and increasing traffic, it is a …

Article Marketing – How Article Marketing Can Bring You Free Traffic

Word Count: 465 Summary: Discover what all the fuss is about and find out how you could be bringing masses of qualified traffic to your website, for free. Keywords: article marketing, article writting, seo, search engine optimisation, web traffic, free traffic Article Body: For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the internet is hungry for content. However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way …

Article Marketing: Getting Paid For Your Hard Work

Word Count: 581 Summary: Yes, you can make money from writing articles. There isn’t any “one size fits all approach” but a sensible and methodical business plan will yield some benefits for you. Like making a living! Keywords: article marketing, article writing, article submission, article distribution, write, edit, publish Article Body: If you are like me and you write articles for a living, then you know that you must get paid for all of your hard work. Payment can come through customers who have hired you to write, through pay per click advertising, or through banner or text ads you place on your site next to your articles. Regardless of your approach, a consistent and methodical plan is necessary to …

Article Marketing – General Facts

Word Count: 360 Summary: Article marketing is the process of writing articles for the main purpose of including anchor links to your website and is one of the easiest and most effective link building strategies in existence. Keywords: article marketing Article Body: Article marketing is one of the proven traffic producing strategies. Article marketing also is and always has been one of the best ways a business owner can use to promote their website. If done properly Article marketing can be a fast and safe method to attract new customers to your websites. Article marketing allows you to post your content with an anchor text link to your site, on other webmasters sites, gaining your site valuable one way links. …

Article Marketing: Dress Up Your Own Site

Word Count: 425 Summary: Article directories provide a great service to prolific authors. Still, there are rules and regulations you must follow in order to have your articles served up. In addition to marketing through directories, it is paramount for you to have your own site. Matt shares details with you on how he achieved a high performing site by following a few simple tips. You can too! Keywords: article writing, article marketing, article views, articles, ezines, article directories, sales Article Body: Article directories are a great way to submit high quality articles, have webmasters pick them up, and for you to reap great back links to your site. Still, all directories have restrictions and these restrictions can limit the …

Article Marketing – Correlating Revenue To The Articles You Write

Word Count: 762 Summary: If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that done? Keywords: correlating revenue to article marketing, charting revenue against articles, article marketing, article promotion, statistics, testing Article Body: If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article …

Article Marketing – A Powerful Tool

Word Count: 338 Summary: Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. Keywords: article marketing Article Body: Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. It’s best to write on topics that are closely related to your business type, while making sure that …

Article Marketing – A Newbies Guide To Article Marketing

Word Count: 648 Summary: Article Marketing is one of the most important tactics involved in internet marketing. The benefits of article marketing are many and it’s not too difficult to make it a part of your internet marketing strategy. Read on to find out about things to take into account when attempting to incorporate article marketing into your overall online strategy. Keywords: article marketing, article writting, free traffic, web traffic, seo, ppc Article Body: Article marketing is one of the absolute basics of internet marketing. Having articles all over the internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come. This article will explore some of …

Article Marketing: 5 Ways To Avoid Rejection

Word Count: 763 Summary: Article marketing is one of the best ways to promote a website. Article marketing is relatively simple, extremely effective, and generally free (or at least very low cost). There is one catch, however… Keywords: article marketing,articles,article,marketing Article Body: Copyright 2006 Mike Adams Article marketing is one of the best ways to promote a website. Article marketing is relatively simple, extremely effective, and generally free (or at least very low cost). There is one catch. For article marketing to work, your articles have to be accepted by the article directories you submit them to, and they have to be published by webmasters and eZine publishers. As the owner of a popular article directory, ElectricText, I can tell …

Article Marketing – How Articles Help Promote Your Home Business Web Site

Word Count: 411 Summary: Writing Articles is a great way to promote your home business web site and it’s very easy to do. You can write articles that are related to your business and submit them to article directories. All it takes is take time to create the article and submit them. The pay off though can be an increase in website traffic and more sales opportunities. The article process is as follows: You create the article, proof read and correct the article, and submit the article. One way a… Keywords: Article Marketing Article Body: Writing Articles is a great way to promote your home business web site and it’s very easy to do. You can write articles that are …

Article Marketing & Free Publicity For Your Website

Word Count: 493 Summary: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website. Article m… Keywords: how to start your own business, home business, article marketing, home party business, Article Body: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. …