How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How Long Is Too Long To Market A Book?

Word Count: 888 Summary: So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it. Ideally though, you should plan to market your book ongoing — if, that is, being an author is a career choice and not a hobby. If it’s a hobby then don’t put any more time into it than you have to, or you might not choose… Keywords: writing, book sales, book marketing, published author, writing books Article Body: So how long is too long to market …

Article Marketing – A Powerful Tool

Word Count: 338 Summary: Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. Keywords: article marketing Article Body: Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. It’s best to write on topics that are closely related to your business type, while making sure that …

Article Marketing & Free Publicity For Your Website

Word Count: 493 Summary: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website. Article m… Keywords: how to start your own business, home business, article marketing, home party business, Article Body: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. …

Article Marketing – The Bad, The unsightly, and The Good

Word Count: 524 Summary: When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article. Keywords: email marketing Article Body: When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article. The latest rage seems to be Article marketing and with good reason. It’s by far the best free means of promoting your business and increasing your sales and opt in subscribers. By submitting your articles to article …

Article Marketing – Not Sexy, But Successful

Word Count: 306 Summary: Article marketing can seem a boring, tedious and underwhelming form of promotional marketing. But don’t be fooled. It packs a powerful punch in terms of its effectiveness and ROI (Return On Investment). Keywords: article marketing, website promotion, effective website marketing, Internet marketing, BUM marketing, article writing Article Body: Article marketing has become one of the most common Internet marketing techniques in the past few years. It has grown exponentially due to the knowledge of its impact on search engine optimization (SEO) and its effectiveness for business and personality branding. But still, its impact is often underestimated or completely overlooked by would-be entrepreneurs. Article marketing is a very effective method for building your home business and earning …

Customer Satisfaction Guidebook

Word Count: 673 Summary: What is the most important part of your internet business? It is not your product! It is not your marketing plan! It is not your profit! The foundation of your home based enterprise is your customers. And the success of your online venture is dependent upon your relationship with your clients. The reality of making money online is no customers = no money. It is essential that your clients know they are the most important resource you have if you want to enjoy success with … Keywords: Article Body: What is the most important part of your internet business? It is not your product! It is not your marketing plan! It is not your profit! The …

How to Market and Price Your Ebook

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce …

How To Get Your Product Offered On Over 80,000 for FREE!

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today. I know many entrepreneurs that never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell …

How To Create Your Own Info Product

In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. Any product that’s informational, instructional, or educational in nature can be considered an info product. If you missed last week’s column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we’ll be discussing this week, which is how to create your own info product. As covered in detail last chapter, here …

10 Tips on How To Write A Sales Letter

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make. 1.Heading. Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more. 2. Testimonials One of the biggest problem on the internet is being …

Improve Your Trade Show Results By Writing Articles

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts. **Supporting your trade show marketing with articles** Let’s say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is …

How To Profit From The Search Engine’s Higher Conversion Rate With Article Marketing

A lately released report at WebSideStory reveals that search engines have a considerably higher conversion rate than all other sources. Organical and paid listings on all search engines in sum have been compared with other internet links. In this investigation to the “internet links” belong banners, affiliate links, price comparison search engines and other forwarding links. According to the study, search engines achieve an average conversion rate of 2,3 %. “Internet links” come on the other hand only on 0,69 %. This result represents clearly why search engine marketing is so popular with distribution parties responsible. The conversion rate of the search machines gets only surpassed by direct side calls including bookmarks with 4,23 %. The greatest conversion effect is …

Article Marketing To Boost Site Traffic

You’ve been writing great articles for your website or blog, keyword rich, insightful pieces that should be studied in marketing classes. You’ve probably seen an increase in site traffic since you started writing using SEO. But there’s another way to use the articles that you’re already writing to boost traffic even more. Publish them on other sites. It’s simple math. Your site receives 200 hits a day. Site B receives 500. If you get an article published on Site B, your site and marketing links are exposed to 700 people. Unfortunately, this can be easier said than done. You have to convince the editor or webmaster of Site B that your article is more worthy of publication than Joe Schmoe’s …

Article Marketing: How To Write Great Articles

All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author’s site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic. So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written …