How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I’m focusing only on finding those lucrative topics. Most topics in regional parenting publications are straightforward: finance, parenting tips, health, sports, and education. The trick is to twist them in an unusual way. If you’re a parent, what do you wish you knew about a topic? Write down questions that you have as you go through the day. When I was driving the other day, I complained to myself about bad teenage drivers. Then I wondered, “What can parents do to encourage good driving?” If you already know the answer to the question, it won’t make a good article unless …