How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

Article Marketing When You Can’t Write

Article marketing means writing articles and having them published in ezines (electronic magazines) and on other people’s websites in the hope that visitors who read the articles will visit your website. The presence of your articles online also earns valuable links to your website and this increases your standing with the search engines. Article marketing is one of the best methods of free online advertising. There are many sources of free advertising online but, sadly, with most of them you get what you pay for: nothing. Article writing and publishing is different: it is both free and effective. There are some people who simply cannot or will not write. A webmaster who can’t write or refuses to will have the …