How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How Are You Plotting?

Creative Writing Tips – Writing is a creative process and how every writer chooses to create, is individual to them. Likewise, with plotting, every writer plots at a level they are comfortable with. Some just plot the bare essentials. They have a firm idea of the story they want to write and have a good memory to be able to memorize everything. Others go into more detail. These writers prefer to figure everything out before they write the story. How you plot will also depend on your level of experience. For the beginner, it’s recommended to plot thoroughly. Before writing, think of every possible situation. Plot events thoroughly, plot scenes to the last detail and generally leave no questions unasked …

Article Marketing & Free Publicity For Your Website

Word Count: 493 Summary: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website. Article m… Keywords: how to start your own business, home business, article marketing, home party business, Article Body: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. …

Copywriting Skills can Improve eBay eBook Sales

Word Count: 489 Summary: Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller. However, there is one component missing. In order to really make one’s sales numbers jump, there is a need for copywriting talent. Keywords: ebay, ebooks, selling ebooks, powerseller, ebay ebooks, private label, planetsms Article Body: Copyright 2006 John Thornhill Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller. However, there is one component missing. In order to …

How To Get Your Product Offered On Over 80,000 for FREE!

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today. I know many entrepreneurs that never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell …

How To Create Your Own Info Product

In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. Any product that’s informational, instructional, or educational in nature can be considered an info product. If you missed last week’s column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we’ll be discussing this week, which is how to create your own info product. As covered in detail last chapter, here …

10 Habits of Frequently Published Wrters p1a

Are you ready to sign off on your first project or publish more of what you have already written? Have you been wondering who will publish your work? The publishing industry is changing in the new millennium and doesn’t appear ready to stop changing. It is estimated that in the next 10 years, 50 percent of all books will be self-published or published by smaller presses. Even so, it should not exempt us from the pursuit of excellence in our craft through sound writing rules and business etiquette. With that said the way to more published writing credits is basically the same as Anne Wayman says, “Write well and write often.” If you want to get published more by industry …

8 Tell-Tale Signs That Forecast Writing Success!

Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work. Stephen King Ever wonder what the hands of fate will deal you in the way of success as a writer? Or why some individuals reap the rewards of literary recognition, while others fail and fade into anonymity? Just as highway signs alert travelers of their impending destination, there are give-away indicators that point to “the road to success” for writers. Here are checkpoints that reveal you’re in the literary fast lane! You’re Playing the Field- The more genres of writing you apply your talents to, the greater the odds of continued publication and pay. I began my journalistic journey …

8 Advantages to Writing a Book as an Entrepreneur

As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know. 1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from the business person who wrote the book on widgets? New customers are more likely to take advice from, or purchase the services/products from, an established author. Many consultants increase the levels of their business simply by …

7 Devistating Writing Mistakes and How to Avoid Them

Writing engaging articles and energizing ad copy takes more than just typing out what you want to say. By correcting these major mistakes, your copy will soar to newfound heights. While there are many common mistakes made by copywriters, seven in particular are deadly. Mistake One: Don’t take that tone with me! Many writers fail to write to their intended audience by writing in a general or wrong tone. Either way is costly. It is important to identify and write to the intended audience. Review the following two statements to see how the same information differs based on the intended audience. Audience One is comprised of computer neophytes. Move your mouse pointer over to the START icon, which is located …

6 Ways to Leverage Technical Articles

Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don’t come cheap – the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them. Your PR agency can help your clients leverage their investment by wringing top value out of these articles. Here are some possibilities: Reprints White papers Product briefs Booklets Speech outline and handouts Reprints It’s pretty galling to contribute a byline to a publication, only to turn around and spend major bucks for reprint rights. But reprints are good things: they significantly increase your client’s exposure to the market. Make sure you use the …

5 Writing Myths Busted

One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous — gossip. Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone. The top five myths about writing are: Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers …

10 Tips on How To Write A Sales Letter

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make. 1.Heading. Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more. 2. Testimonials One of the biggest problem on the internet is being …

Why Article Marketing is Hot

Is article marketing just another ad fad? Why are online as well as offline business owners rushing to participate in this latest form of marketing and what distinguishes it from the other more conventional forms of marketing? Article marketing is undoubtedly red hot right now! So what is it that makes it hot? For one thing, when done well article marketing produces outstanding results; that too, at a fraction of the cost of other conventional means of advertising and marketing. It’s no wonder then that everybody who is connected with internet marketing would want to jump onto the article marketing bandwagon. Innocuous as it may appear; article marketing has overshadowed the glitz and glamour of all other ostentatious forms of …

Article Writing – How To Make Fast Quality Articles

Writing down your thoughts is an easy task but making them appealing to the readers is difficult. When you write an article, you sit on chair of an expert. People read your thoughts as if you have a thorough knowledge of the topic you are dealing within your article. So writing an article puts whole lot of responsibility on your shoulders, the responsibility of being true and genuine. If you want to have panache in your writing, there are certain points that you should keep in mind. These are certain basics of article writing. In this day and age, competition is fierce when it comes to article writing on the Net. One of the most important elements of successful article …

Title: A Simple Procedure In Leaflet Designing

Word Count: 600 Summary: Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. Keywords: printing services, printing company Article Body: Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. The information in your leaflets will enable your customers to decide whether your …