How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How To Become a Freelance Grant Writer

What is a freelance grant writer? These individuals have a lot of power in their hands. When they work for companies, they are essentially trying to help gain free money for that company to help the company expand, do research, or to stay in business. These individuals will use a detailed knowledge of the environment to create the best piece of work they can. Freelance grant writers hold a lot of people’s jobs within their hands. For those looking to become a grant writer, there are a wide range of choices out there. For example, you can get jobs within the medical fields where you help to write to raise money for medical research. Here, you could be showing the …

How Ghost Writing Articles And Booklets Can Earn You Big Money!

Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs. Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. Most editors want published writers with a proven track record. And the few acceptances you will receive may get you paid $50 or $100 an article. With these figures you can only imagine whether you can make a living freelancing. Well, its not all doom …

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book. These include the following: Cheaper to create Quicker to create Easier to target a wide market High profit potential More versatile than traditional books Lets look at each of these points in turn: Cheaper to create: The eBook can be created on a shoestring budget since it is possible for its publishing and marketing costs to be minimal. On the other hand the traditional book has a higher cost structure. This means the author will have to overcome a tough sales target before they even consider making a profit on the book. The costs the author will incur if he follows a traditional book format include: Publishing costs The profit …

How Poor In-house User Documents Cost You Twice & What To Do About It

Word Count: 781 Summary: OVERVIEW Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization. If this documentation is not created or is poorly written, it costs you twice: * The first cost (attributed to any poor user document) is the cost of answering the Users’ questions (technical support). * The second cost, arises from the lost time of your employees trying to… Keywords: technical writing, in-house documents Article Body: OVERVIEW Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization. If this documentation …

Article Marketing – How Article Marketing Can Bring You Free Traffic

Word Count: 465 Summary: Discover what all the fuss is about and find out how you could be bringing masses of qualified traffic to your website, for free. Keywords: article marketing, article writting, seo, search engine optimisation, web traffic, free traffic Article Body: For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the internet is hungry for content. However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way …

Article Marketing – General Facts

Word Count: 360 Summary: Article marketing is the process of writing articles for the main purpose of including anchor links to your website and is one of the easiest and most effective link building strategies in existence. Keywords: article marketing Article Body: Article marketing is one of the proven traffic producing strategies. Article marketing also is and always has been one of the best ways a business owner can use to promote their website. If done properly Article marketing can be a fast and safe method to attract new customers to your websites. Article marketing allows you to post your content with an anchor text link to your site, on other webmasters sites, gaining your site valuable one way links. …

Article Marketing – Correlating Revenue To The Articles You Write

Word Count: 762 Summary: If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that done? Keywords: correlating revenue to article marketing, charting revenue against articles, article marketing, article promotion, statistics, testing Article Body: If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article …

Article Marketing – A Powerful Tool

Word Count: 338 Summary: Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. Keywords: article marketing Article Body: Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. It’s best to write on topics that are closely related to your business type, while making sure that …

Article Marketing – A Newbies Guide To Article Marketing

Word Count: 648 Summary: Article Marketing is one of the most important tactics involved in internet marketing. The benefits of article marketing are many and it’s not too difficult to make it a part of your internet marketing strategy. Read on to find out about things to take into account when attempting to incorporate article marketing into your overall online strategy. Keywords: article marketing, article writting, free traffic, web traffic, seo, ppc Article Body: Article marketing is one of the absolute basics of internet marketing. Having articles all over the internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come. This article will explore some of …

Article Marketing – How Articles Help Promote Your Home Business Web Site

Word Count: 411 Summary: Writing Articles is a great way to promote your home business web site and it’s very easy to do. You can write articles that are related to your business and submit them to article directories. All it takes is take time to create the article and submit them. The pay off though can be an increase in website traffic and more sales opportunities. The article process is as follows: You create the article, proof read and correct the article, and submit the article. One way a… Keywords: Article Marketing Article Body: Writing Articles is a great way to promote your home business web site and it’s very easy to do. You can write articles that are …

Article Marketing & Free Publicity For Your Website

Word Count: 493 Summary: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website. Article m… Keywords: how to start your own business, home business, article marketing, home party business, Article Body: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. …

Article Marketing – Not Sexy, But Successful

Word Count: 306 Summary: Article marketing can seem a boring, tedious and underwhelming form of promotional marketing. But don’t be fooled. It packs a powerful punch in terms of its effectiveness and ROI (Return On Investment). Keywords: article marketing, website promotion, effective website marketing, Internet marketing, BUM marketing, article writing Article Body: Article marketing has become one of the most common Internet marketing techniques in the past few years. It has grown exponentially due to the knowledge of its impact on search engine optimization (SEO) and its effectiveness for business and personality branding. But still, its impact is often underestimated or completely overlooked by would-be entrepreneurs. Article marketing is a very effective method for building your home business and earning …

Article Marketing: Marketing Made Easy

Word Count: 340 Summary: Is website traffic convertible to cash? The answer is yes. But that is not the right question every webmaster might want to dwell into, the right question is “How can my site get targeted traffic without me spending too much?” The answer to most webmasters, ezine operators question is very simple. There is a simple yet effective way of marketing your products and best thing is that it’s cheap if not free! Are you asking me what? My answer is also a question; do you kn… Keywords: marketing, articles, reprint Article Body: Is website traffic convertible to cash? The answer is yes. But that is not the right question every webmaster might want to dwell into, …

Article Marketing – Learn How To Use It And Boost Your Sales And Serps

Word Count: 428 Summary: Article marketing is about much more than just writing articles, submitting them, and hoping for traffic – learn about the big picture, why it all works, right here, right now! Keywords: article writting, seo, search engine optimisation, affiliate, serps Article Body: Understanding the Big Picture My guess is that by now, you are starting to see the big picture with article marketing. Whether you are attempting to increase your search engine rankings by submitting to multiple directories, or you are looking to increase you direct traffic, article marketing is powerful. Even if you are not focusing on search engine rankings, generally you should find that as you article market, your websites will become more popular. They …