How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

How Author Royalties Are Calculated

If you’re going to make a living by writing books, you need to understand how a book royalty gets calculated. That’s how the author gets paid, ultimately, if the book becomes a successful bestseller. What’s more, the royalties the publisher expects the book to earn determine the advance the publisher will pay the writer up front. Royalty Accounting Only Starts Off Simple Royalty calculations start out pretty simple. Royalties get calculated by multiplying the price of a book by the royalty percentage. Sometimes, the price used in the calculation is the retail price that the customer pays for the book in some bookstore. Assume that you’ve written a book that retails for $20. Further assume that the royalty percentage is …

How To Become A More Persuasive Writer

Word Count: 389 Summary: If you want to learn how to write so that people will not only read what you write…but also be compelled to take action based on your words, then take these steps. You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper. When you identify the persuasive writings, you can can the… Keywords: copywriting,persuasive writing,writing tips,help writing Article Body: If you want to learn how to write so that people will not only read what you write…but also be compelled to …

How To Become A Bestselling Book Author

Word Count: 1210 Summary: What IS a best-selling author? You have to answer that in your own mind. Technically, it’s any book that makes it into the Top 100 list at ANY online or offline bookstore. However, what does it mean to you? Is it someone who sells 300-500 books in a day through online bookstores like Amazon.com and makes the top 10? Is it only the person who makes it to #1? Is it the person who sells their book from their own website and makes $10,000 in a few months?… Keywords: book writing, creative writing, freelance writing, writing a book, book publishing Article Body: What IS a best-selling author? You have to answer that in your own mind. …

How To Be Your Own Editor

Word Count: 750 Summary: There is a stigma associated with writers turning to editors for assistance with their work. Some people see outside editing as an unfair advantage, a form of literary cheating. Writers are expected to be able to objectively evaluate their own work. Interestingly, this is exactly the opposite of what one finds in other professions. Keywords: edit, proofread, write, editor, writer, proofreader, editing, writing, proofreading Article Body: There is a stigma associated with writers turning to editors for assistance with their work. Some people see outside editing as an unfair advantage, a form of literary cheating. Writers are expected to be able to objectively evaluate their own work. Interestingly, this is exactly the opposite of what one …

How Not To Become The Victim Of Plagiarism

The idea is the most valuable intellectual property. And the interesting idea requires quality protection from the plagiarism. Before we start discussing why it is not worth plagiarizing, let’s clear up what we mean by plagiarism. The word Plagiarism originated from the Latin word Plagio which means steal. The encyclopedias define plagiarism as “misappropriation of someone else’s works: publishing someone else’s works without indicating the source or a usage of the work without the author’s permission”. If the source is not indicated that is plagiarism. The objects of plagiarism can be literature works, movies, translations as well as term papers essay http://www.bestessays.com/term_papers_essay.php writings, etc. The law suggests severe penalties for plagiarists. But despite it the unpleasant phenomenon is still flourishing …

How New Authors Can Keep Their Manuscripts Coherent

In large publishing houses, many manuscripts penned by first-time authors, never make it past the “first reader” who for all practical purposes is a gatekeeper of sorts. This person’s job is to weed out manuscripts that do not fit certain established submission criteria. However, many never make it to the editor’s desk, simply because they are badly disorganized and downright incoherent. But even if you are self-publishing, you owe it to yourself as well as your readers to develop a theme. Not only will a theme tell what your book is about, it also serves to hold your book together. Every other element — your chapters, for example — should support your theme. It is what keeps you from rambling …

How Long Is Too Long To Market A Book?

Word Count: 888 Summary: So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it. Ideally though, you should plan to market your book ongoing — if, that is, being an author is a career choice and not a hobby. If it’s a hobby then don’t put any more time into it than you have to, or you might not choose… Keywords: writing, book sales, book marketing, published author, writing books Article Body: So how long is too long to market …

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book. These include the following: Cheaper to create Quicker to create Easier to target a wide market High profit potential More versatile than traditional books Lets look at each of these points in turn: Cheaper to create: The eBook can be created on a shoestring budget since it is possible for its publishing and marketing costs to be minimal. On the other hand the traditional book has a higher cost structure. This means the author will have to overcome a tough sales target before they even consider making a profit on the book. The costs the author will incur if he follows a traditional book format include: Publishing costs The profit …

How Do You Write A Book Report?

Word Count: 455 Summary: Some time or the other during our schooling most of us have been assigned the task of writing book reports. We have to live with book report assignments throughout our academic life, grade school, high school and college. Book reports in grade school are easy as the writing is simple and most of the times the teacher takes an indulgent view due to the student’s age. High school book reports are a different ball game altogether. Are they not? The teacher expects us to kn… Keywords: book report,writing,essay,report Article Body: Some time or the other during our schooling most of us have been assigned the task of writing book reports. We have to live with book …

How Publishers Use Reader Reports to Make Contract Offers

Congratulations! You’ve cleared the first hurdle in commercial publishing. Whether through an agent or your own submission, the editor is interested in your book proposal (a package that included your proposal, one or two sample chapters, and your biography). The next step in this delicate dance is the Reader Report: a market feedback tool used by an editor as part of the publishing decision process. A “reader” is someone the editor trusts for his or her commercial acumen. In other words, readers help the editor decide if your book concept is salable. The editor solicits opinions from an eclectic mix of readers, reflecting different tastes and topic viewpoints. For example, two people might be interns or editorial assistants within the …

How Poor In-house User Documents Cost You Twice & What To Do About It

Word Count: 781 Summary: OVERVIEW Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization. If this documentation is not created or is poorly written, it costs you twice: * The first cost (attributed to any poor user document) is the cost of answering the Users’ questions (technical support). * The second cost, arises from the lost time of your employees trying to… Keywords: technical writing, in-house documents Article Body: OVERVIEW Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization. If this documentation …

Article Marketing – How Article Marketing Can Bring You Free Traffic

Word Count: 465 Summary: Discover what all the fuss is about and find out how you could be bringing masses of qualified traffic to your website, for free. Keywords: article marketing, article writting, seo, search engine optimisation, web traffic, free traffic Article Body: For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the internet is hungry for content. However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way …

Article Marketing – Correlating Revenue To The Articles You Write

Word Count: 762 Summary: If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that done? Keywords: correlating revenue to article marketing, charting revenue against articles, article marketing, article promotion, statistics, testing Article Body: If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article …

Article Marketing: Breaking Free

Word Count: 752 Summary: Article marketing is best achieved by following certain “tried and true” practices. Matt shares with you some of the secrets of his success and invites you to get started on your next writing project today! Keywords: article writing, article marketing, article submission, article directory, article site, writing, editing, publishing, writer, editor, publisher, web content, resource box Article Body: As a prolific article writer I have been asked by some how I am able to generate so many quality articles in such a short period of time. Frankly, it isn’t always easy, but there are some things I would like to share with you in order that you may, perhaps, increase your production as I have. Increased …

Article Marketing – A Powerful Tool

Word Count: 338 Summary: Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. Keywords: article marketing Article Body: Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field. It’s best to write on topics that are closely related to your business type, while making sure that …