How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing sections in a balanced format, and then throw in some other great stuff. …

Article Marketing & Free Publicity For Your Website

Word Count: 493 Summary: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website. Article m… Keywords: how to start your own business, home business, article marketing, home party business, Article Body: An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. …

Article Marketing – Not Sexy, But Successful

Word Count: 306 Summary: Article marketing can seem a boring, tedious and underwhelming form of promotional marketing. But don’t be fooled. It packs a powerful punch in terms of its effectiveness and ROI (Return On Investment). Keywords: article marketing, website promotion, effective website marketing, Internet marketing, BUM marketing, article writing Article Body: Article marketing has become one of the most common Internet marketing techniques in the past few years. It has grown exponentially due to the knowledge of its impact on search engine optimization (SEO) and its effectiveness for business and personality branding. But still, its impact is often underestimated or completely overlooked by would-be entrepreneurs. Article marketing is a very effective method for building your home business and earning …

How To Sell More of Your Ebooks Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes. Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue: – Find a target …

How to Make Your Own PDF Easily

If you are an internet marketer sooner or later you will need to learn how to make your own PDF. I have just learned how to do this for free and easily. First, you might ask why you need to make your own PDFs? There are different reasons. First, by writing and giving away your own e-book you can bring a lot of traffic to your website. Second, you can grow your list in this way. There are a lot of people who are looking for free information on the internet. E-books are more valued than web pages or other reports or articles. People will be happy to sign up to your list to get the free e-book. Third, by …

How To Make Money Selling Ebooks

Many people have told me that they want to make money by selling ebooks, but they don’t want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing. What is affiliate marketing? Affiliate Marketing is an agreement between a merchant (the person who wrote and owns the ebook) and you (an affiliate). You agree to use your web sites and blogs to promote the merchant’s e-books and to link to the merchant’s web site. In exchange for this, the merchant pays you a commission on all sales that were generated by the affiliate web site. A referral occurs when a …

How To Get Your Product Offered On Over 80,000 for FREE!

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today. I know many entrepreneurs that never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell …

8 Facts on Promoting your Business with Articles

Business owners have the greatest potential for writing successful articles. Most people usually start a business because they have a particular interest in certain products or services. Business owners usually have already gained much knowledge in their particular market. They can optimize their potential by setting aside time to research and study their area of interest to become even more knowledgeable in their market. One good resourceful book can help ignite the enthusiasm to gain more and more knowledge. Business owners can use this knowledge to write informational articles and will easily obtain their title as “expertise” once they do so. Articles highly target your potential customers. Writing articles is actually something that anyone can easily do even if they …

8 Advantages to Writing a Book as an Entrepreneur

As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know. 1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from the business person who wrote the book on widgets? New customers are more likely to take advice from, or purchase the services/products from, an established author. Many consultants increase the levels of their business simply by …

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one: 1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know …

7 Devistating Writing Mistakes and How to Avoid Them

Writing engaging articles and energizing ad copy takes more than just typing out what you want to say. By correcting these major mistakes, your copy will soar to newfound heights. While there are many common mistakes made by copywriters, seven in particular are deadly. Mistake One: Don’t take that tone with me! Many writers fail to write to their intended audience by writing in a general or wrong tone. Either way is costly. It is important to identify and write to the intended audience. Review the following two statements to see how the same information differs based on the intended audience. Audience One is comprised of computer neophytes. Move your mouse pointer over to the START icon, which is located …

6 Ways to Leverage Technical Articles

Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don’t come cheap – the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them. Your PR agency can help your clients leverage their investment by wringing top value out of these articles. Here are some possibilities: Reprints White papers Product briefs Booklets Speech outline and handouts Reprints It’s pretty galling to contribute a byline to a publication, only to turn around and spend major bucks for reprint rights. But reprints are good things: they significantly increase your client’s exposure to the market. Make sure you use the …

Improve Your Trade Show Results By Writing Articles

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts. **Supporting your trade show marketing with articles** Let’s say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is …

How To Profit From The Search Engine’s Higher Conversion Rate With Article Marketing

A lately released report at WebSideStory reveals that search engines have a considerably higher conversion rate than all other sources. Organical and paid listings on all search engines in sum have been compared with other internet links. In this investigation to the “internet links” belong banners, affiliate links, price comparison search engines and other forwarding links. According to the study, search engines achieve an average conversion rate of 2,3 %. “Internet links” come on the other hand only on 0,69 %. This result represents clearly why search engine marketing is so popular with distribution parties responsible. The conversion rate of the search machines gets only surpassed by direct side calls including bookmarks with 4,23 %. The greatest conversion effect is …

Why Article Marketing is Hot

Is article marketing just another ad fad? Why are online as well as offline business owners rushing to participate in this latest form of marketing and what distinguishes it from the other more conventional forms of marketing? Article marketing is undoubtedly red hot right now! So what is it that makes it hot? For one thing, when done well article marketing produces outstanding results; that too, at a fraction of the cost of other conventional means of advertising and marketing. It’s no wonder then that everybody who is connected with internet marketing would want to jump onto the article marketing bandwagon. Innocuous as it may appear; article marketing has overshadowed the glitz and glamour of all other ostentatious forms of …

The Basics Of Article Marketing

Writing articles is a very good way to promote the product or service you sell from your website. By writing an article about your product or service, you can stress the benefits of using your product and any extra value they provide their users. These types of articles can also help your potential customers properly evaluate your product or service, to determine if it suits their particular needs. Using articles to promote your product or service can also help drive traffic to your website, establish you as an expert in a particular field and build your online credibility. If you do a search of the internet for article directories, you will see just how popular this form of advertising has …